Channel pages · WhatsApp
WhatsApp Forms
A flow collects several answers in one tidy screen rather than asking question by question — bookings, orders, a support form. What people submit lands against their lead.
On this screen
In the order the tour shows them.
A form inside WhatsApp
A flow collects several answers in one tidy screen rather than asking question by question — bookings, orders, a support form. What people submit lands against their lead.
Start from a template
Contact us, appointment booking, lead generation, a survey — pick the shape closest to what you need and change the fields. Every field you add becomes a question on the customer's screen.
See it before they do
The preview is the form as WhatsApp will draw it. Read it as a customer would: if a label needs explaining, it needs rewording. Publish when it reads clean.
Ideas you'll meet
The same explanations the ⓘ marks give in the app.
- the 24-hour window
- Counts from the customer's last message to you — your own replies don't extend it. Outside it, only a template Meta has already approved will send. Read the guide →
Guides
The longer reads behind this screen.
- WhatsApp's 24-hour window, explained properlyWhy your WhatsApp message won't send, what the 24-hour window actually measures, and the only three ways to reopen a conversation once it closes.3 min · platform rules checked 2026-08-27
- Getting a WhatsApp template approved first timeWhy WhatsApp templates get rejected, what the categories actually mean for cost, and how to write one that passes review without a second attempt.3 min · platform rules checked 2026-08-27
Common questions
Does replying to a customer reset the 24-hour window?
No. The window is measured from the customer's last message to you. Your own replies do not extend it, which is why a conversation that feels active can still be closed.
What happens if I try to send a free-form message after 24 hours?
The WhatsApp Cloud API refuses it. Outside the window the only message type accepted is a template that Meta has already approved.
Can I pay to bypass the 24-hour window?
No. It is enforced by the API, not by policy, and there is no paid tier that removes it. Templates are the supported way to reach someone outside the window.
Does Telegram have a 24-hour window?
No. A Telegram bot can message anyone who has previously started it, at any time, with no window and no template approval.
Why was my WhatsApp template rejected?
Most often the category was wrong for what the message does — a promotion submitted as Utility, usually. Rewording the same text will not fix a category problem.
What is the difference between Marketing and Utility templates?
Utility relates to a transaction that already exists: order updates, reminders, alerts. Marketing is anything promotional. They are priced differently, which is why miscategorising is tempting and why it is checked.
Do I need opt-in to send a WhatsApp template?
Yes, and it has to be specific enough that the recipient would recognise agreeing to it. Sending to a list without it lowers your number's quality rating, which cuts your sending limits.
How long does WhatsApp template approval take?
Usually minutes, though it can take longer under review load. A template stuck for a long time is more often a category problem than a queue.